What not to do in personal branding.
A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? Folks just don’t think that they are. If you own and are thinking of starting a business don’t be the villiage fool who brand’s a business. You see no matter how great your home business is that you promote there are or there will soon be more people selling the same thing you are offering. Are you branding your business or you.
Very few people brand themselves. If I asked you who the richest people in any industry are you can most likely identify who they are, but very likely do not know all of what they even do.
You know the top industry people because they have successfully branded themselves. You see if the business they own changes or the industry or market for it goes into a crisis if they branded their business they are in major trouble. Plus they never really would have reached their peak branding their business and not them personally.
If however they have branded them and well it doesn’t matter if they quit the business they are promoting or own and change industries. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. Let’s say you sell something in the health and wellness industry and have a store or you work as a independent contractor for a network marketing company. Of course there are many people offering the same thing in your industry and you will not stick out if you are not branding you, but rather your service or product.
From day one brand you and your own story and then no one can compete against you. You will attract those people who like you and want to work with you and buy from you because you are branding you. We all like to buy from who we like. So have you ever bought anything from someone who bugged you or you didn’t even like? How often do you buy from people you enjoy who if not for them you’d not have bought what you did.
Yes, giving samples at the grocery store works. Yet, have you noticed how many times the person serving the samples influenced you to try the sample? When checking out ever notice how you look for the happy people and not the mad looking ones?
When you buy anything you enjoy working with people you like and prefer talking. We do this in all areas of life we look for people we like and connect with and want to work with.
Very few people know how to take this secret and apply it to their home business or small business. They are the ones making a lot in business.
You have to take it to large scales to do large volumes of business. Take your business model and automate it as much as you can. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
You need to use the internet to brand you and not your business.
When you start or expand a home business to make money online you need to build a website that brands you and your story. From start to finish you want your website visitor to get a feeling like they have met you in person and talked with you. They can connect with your story. You and me are a lot alike in our stories. We all have struggles. We all face financial challenges. We all have a desire to be successful in life and we all struggle on the way to that success. When you tell your story and how you got to where you are people connect with you and can get a feeling of working with you.
When you made a connection you are in the perfect spot to share what changed your life and how. You are no longer in the old position of trying to sell or push something on someone else. Simply share your story and use online video to do it.
While having a success story may not be something you have starting out. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Once you have a success story you will want to share it and this will push your business into phase two of new growth. You will find a slow steady number of people who follow you in your journey to success and when you start to really take off you will find your following grow in massive numbers and your followers become very loyal to you.
There will come a time when you have branded you so well it won’t matter what business you are in because people are following you and not a business.
Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. You can build extreme loyalty on auto pilot by having 15-25 emails pre-written and set to be sent to your new email opt ins who visit your website over a period of 30-60 days. Then send everyone on your list a email once a week about you and your business. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. Then you will sell your product for full price and they people won’t buy from others who sell the same thing even at a discount. Why? Simply because you have branded yourself as the authority and expert and people like you and feel like they know you. You may never meet most of your customers but they will feel they know you and buy from you. While they others who do what you do or sell what you sell will have no idea how you are selling at full price more than they do on sale. While they keep offering their products at discounts and spending a lot on market they won’t get near the results you get.
These are the secrets that have built our business team into a global power house that does over 6 figures in sales every month. Most of those sales are on auto pilot. Our team members are branded and make the process easy and automated for everyone.
If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/
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