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Email Marketing The Right Way

One of the strongest tools in an Internet marketer’s arsenal is email – and with good reason. Making a long list of targeted prospects is a tremendous thing to have. Yet, many people stumble when looking to put together their lists because they don’t know how to begin. Just how does one go about getting people to opt-in?

The first thing to keep in mind is that people are getting more and more used to marketers asking them to fill in their name and email address. In the end, it’s simply not enough to merely put up your opt-in form and hope for the best. You really do need to “sell” the opt-in, and one of the most popular ways to do it is with an ethical “bribe” or giveaway. Put together a free downloadable report around your main subject and give it away to everyone that fills in their name and email address. This is a great way to persuade them to take the time to fill in your opt-in form.

Your bribe doesn’t have to be a report. It can be a video, an audio interview with someone respected in your industry, or maybe even exclusive access to some protected part of your website. Whatever it is, the key is to ensure that your giveaway brings good value to the user. This does two things:

1. The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
2. If the content is solid, there’s a big chance that the user will help you spread the word by telling their friends about it.

In many cases, this giveaway constitutes a first impression of sorts, and as we all know, a first impression is critical. So, make sure that your giveaway is quality and offers true value to your subscribers.

The second point may seem obvious, but you would be surprised how many people don’t do this. Be sure that your opt-in box is in a highly visible location above the fold. Above the fold is the portion of the screen that can be seen before having to scroll downwards. Studies show that people are more likely to notice your opt-in box if they don’t have to scroll down to see it. To make your opt-in box more visible, try a color that stands out from the rest of your website. You can even try to add arrows or other graphics to draw attention to the subscription box. Also, be sure to show the user your amazing giveaway for signing up.

Finally, in your opt-in box, always remember to summarize or point to your privacy policy. SPAM (or junk email) is a huge issue, and many people are turned off from email marketing in fear of having their email addresses distributed or sold.  In order to get people to opt-in, you need to be able to convince them that you are worthy of trust and that you will not share their email without express permission. By doing so, your opt-in rate will noticeably increase, so always try to alleviate the minds of your visitors.

As long as we have email, email marketing is not going away. By utilizing these methods, you too can start making a targeted list of subscribers that are responsive to your messages.

Email marketing works really well if you can make a list targeted around a money-making niche. Alex Goad, an expert of email and niche marketing, instructs you how it’s done with his potent Conquest Authority system. This program, originally dubbed Google Conquest, was introduced in December of 2008, and has been churning out cash for members behind closed doors. But on June 16th, Alex is swinging the doors open once again and accepting new members for a very limited time. Conquest Authority is akin to Google Conquest 2.0 – a comprehensive Internet marketing system for making huge profits online. Find out how to get involved with this Conquest Authority review and incredible Conquest Authority bonus offer.

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