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Marketing to the Online Generation

Your customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap, it’s cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal.
Information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s very easy
Anyone can create, design and publish an online survey. Survey sites allow people who have basic browser skills to create surveys quickly and easily – surveys that when published are even easier to complete than they are to make make.

3. Multiple deployment options
Once the survey is online it is a simple step to promote it the most popular methods being either through email (with a link enclosed) or via a link from a website. Anyone who has the link can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We have all got an opinion – and we like to give it
Customers do not often view surveys as spam and the majority welcome the opportunity to voice their opinion and the chance to have an impact on a brand. They can be particularly good for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside their heads
A customer may see an advertisement but you can’t be sure they have read it. Surveys have the advantage of engaging each respondent, who thinks about the question before giving their response.

6. Building relationships
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.

7. Have you also seen….
Maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey to other websites that offer more detailed information you are able to reinforce the marketing message.

8. The soft sell
Surveys can be used to associate a product with positive attributes. By listing the many features of a product and asking the respondent how important they are, regardless of their response, the product will be associated with the features; if they are rated as important the positive impact is endorsed by the customer.

9. Not just selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. Using the feedback that is received the overall marketing strategy can be fine tuned.

10. Fresh topics engage interest
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be targeted at a particular group on a subject close to theirs hearts. The survey’s marketing message can take the form of a simple brand awareness message by stating that ‘this survey was sponsored by brand name’, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract traffic by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. A public survey notice board is a low cost and automated method that will help increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

Popularity: 40% [?]

What not to do in personal branding.

Are you the village idiot? Folks just don’t think that they are. If you own and are thinking of starting a business don’t be the villiage fool who brand’s a business. You see no matter how great your home business is that you promote there are or there will soon be more people selling the same thing you are offering. Are you branding your business or you.

Very few people brand themselves. If I asked you who the richest people in any industry are you can most likely identify who they are, but very likely do not know all of what they even do.

You know the top industry people because they have successfully branded themselves. You see if the business they own changes or the industry or market for it goes into a crisis if they branded their business they are in major trouble. Plus they never really would have reached their peak branding their business and not them personally.

If however they have branded them and well it doesn’t matter if they quit the business they are promoting or own and change industries. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. Let’s say you sell something in the health and wellness industry and have a store or you work as a independent contractor for a network marketing company. Of course there are many people offering the same thing in your industry and you will not stick out if you are not branding you, but rather your service or product.

From day one brand you and your own story and then no one can compete against you. You will attract those people who like you and want to work with you and buy from you because you are branding you. We all like to buy from who we like. So have you ever bought anything from someone who bugged you or you didn’t even like? How often do you buy from people you enjoy who if not for them you’d not have bought what you did.

Yes, giving samples at the grocery store works. Yet, have you noticed how many times the person serving the samples influenced you to try the sample? When checking out ever notice how you look for the happy people and not the mad looking ones?

When you buy anything you enjoy working with people you like and prefer talking. We do this in all areas of life we look for people we like and connect with and want to work with.

Very few people know how to take this secret and apply it to their home business or small business. They are the ones making a lot in business.

You have to take it to large scales to do large volumes of business. Take your business model and automate it as much as you can. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.

You need to use the internet to brand you and not your business.

When you start or expand a home business to make money online you need to build a website that brands you and your story. From start to finish you want your website visitor to get a feeling like they have met you in person and talked with you. They can connect with your story. You and me are a lot alike in our stories. We all have struggles. We all face financial challenges. We all have a desire to be successful in life and we all struggle on the way to that success. When you tell your story and how you got to where you are people connect with you and can get a feeling of working with you.

When you made a connection you are in the perfect spot to share what changed your life and how. You are no longer in the old position of trying to sell or push something on someone else. Simply share your story and use online video to do it.

While having a success story may not be something you have starting out. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Once you have a success story you will want to share it and this will push your business into phase two of new growth. You will find a slow steady number of people who follow you in your journey to success and when you start to really take off you will find your following grow in massive numbers and your followers become very loyal to you.

There will come a time when you have branded you so well it won’t matter what business you are in because people are following you and not a business.

Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. You can build extreme loyalty on auto pilot by having 15-25 emails pre-written and set to be sent to your new email opt ins who visit your website over a period of 30-60 days. Then send everyone on your list a email once a week about you and your business. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. Then you will sell your product for full price and they people won’t buy from others who sell the same thing even at a discount. Why? Simply because you have branded yourself as the authority and expert and people like you and feel like they know you. You may never meet most of your customers but they will feel they know you and buy from you. While they others who do what you do or sell what you sell will have no idea how you are selling at full price more than they do on sale. While they keep offering their products at discounts and spending a lot on market they won’t get near the results you get.

These are the secrets that have built our business team into a global power house that does over 6 figures in sales every month. Most of those sales are on auto pilot. Our team members are branded and make the process easy and automated for everyone.

If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.

To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/

Popularity: 40% [?]

How to Make Easy Cash Online with Article and Affiliate Marketing

Did you know that you can make money online without having a product or even a website? Well, it’s possible by using a combination of article and affiliate marketing. It’s a great way to supplement your own income, and for some, it can even be a full-time endeavor if done correctly.

Here are the basics:

What Is Affiliate Marketing?

Affiliate marketing is a way to earn an income online by referring people to products and services that have an affiliate program. When you join an affiliate program, you are given an affiliate URL – a special code that lets companies know that people have purchased a product from your referral. All you need to do is get people to click on your affiliate URL, and if they purchase the product, you receive a commission!

Now, the question is, how in the world are you supposed to get people to click on your affiliate URL? Well, one of the methods is through something known as article marketing.

What Is Article Marketing?

Article marketing is when you use written articles to promote a product or service. These articles are usually anywhere from 500 – 1000 words, and can cover virtually any subject. After writing an article, you can submit it to any number of article directories. Some of the most popular ones are goarticles.com and articlebiz.com.

Now at the bottom of each article that you write, you can include what is known as a “resource box”, which is essentially a bit about yourself and what you are trying to promote. Just insert your affiliate URL into the resource box and submit it to as many article directories as you wish!

3 Steps to Success

Getting started is a piece of cake:

1. Find a product with an affiliate program that you would like to promote, and sign up for the affiliate program. Be sure to copy down your affiliate URL.
2. Write a 500-1000 word article related to the product you are promoting.
3. Go to articleavenue.com and submit your article. Make sure your affiliate URL is included in the resource box.

A short 500 word article doesn’t take that long to write, and you can submit it to several directories. Best of all, some online publications will actually reprint your article – resource box and all – on their websites!

Advantages

The advantages of this type of Internet business are many:

• Low start up costs. You just need a computer that is connected to the Internet.
• Easy. There’s really not that much to it! Anyone can make money with this technique.
• Good earning potential. Payouts range between 5-15% for hard goods, and up to 75% for digital downloads (eBooks, video courses, etc.)
• Fun. Writing about products we like can be very enjoyable!

You Can Make Money Online

With the proper system, almost anybody can start earning a healthy income online. Alex Goad, famed Internet marketer and mastermind of Google Conquest, is rereleasing Google Conquest as Conquest Authority – a comprehensive marketing system designed to help anyone make a full time income online. On June 16th, Alex is opening the gates to the kingdom once again for a limited time. To discover more about one of the most effective Internet and affiliate marketing products ever created, check out this Conquest Authority review and amazing Conquest Authority bonus.

Start writing and start earning today!

Popularity: 24% [?]